Conventions of music videos dependent on genre

I have improved my understanding on different genres of music video by researching different music genres. There are many different conventions for music videos depending on the genre, which means that music videos tend to fit the genre of the music.  I have looked through different music videos from different genres, and each genre tends to follow some kind of rules. I have looked through different music videos and this is what I have found.

R&B

In this genre of the music videos there is usually many flashing lights, and the locations involve the artist performing in a rich mansion, night clubs etc. The clothing of the artist is mostly expensive which tends to attract the audiences and advertises these clothing’s. There are usually dancers present, to reflect the sound of the genre. The narrative of this music video genre usually follows the lyrics of the song. Most video of this type of genre tend to have revealing women which indicates wealth of the artists.

Pop

In this genre of the music video it is mainly performance based, which has the singers/band lip syncing throughout the song. The clothing in the pop genre is mainly tends to have bright clothing to grab the viewers attention.  The performance is also sometimes based on the narrative story which reflects back to the meaning of the lyrics.

Indie

In this genre of the music video we have a variety of different conventions; it is all mostly dependent on the lyrics. This genre of music videos has many different types of music videos, they can be like a performance based act, or narrative with the lyrics or sometimes the artists doesn’t even appear in the music videos.

Rock

In this genre of music videos we have a dark atmosphere which is mainly performance based. The music video is mainly a band playing the song, with the vocalist in the middle of the stage. As the music is quite loud and dark this makes the narrative dark and scary. The performers are usually dressed in completely black clothing appearing as a stereotypical performer with many piercings with dark make up. The music video have many close ups of the artists and the music equipments.