Tuesday, September 11, 2012

Jason Derulo - Riding Solo Music Video Analysis


The video starts off with a long shot of Jason Derulo playing on the piano in a empty room. Then the audience see a close up of a frame of his girlfriend. The music at the beginning also links with what the audience are seeing; we can see Jason Derulo upset and heartbroken as he upset about the break up with his ex girlfriend.  As the slow piano music stops, there is a louder music which makes him put the picture of his ex girlfriend flat on the piano and looks at the brighter side of the break up. When he stands up and starts dancing which slow an indication of him being over her and happy being single. The lights at the background when he dances with different angles of the long shots of him emphasise his freedom.



The different shots of him in the mirror may emphasise that he's being seen at all angles, and is an interesting shot from an audience’s point of view. There a close up of his glasses, watch and key's, which suggest he is rich and wealthy, and suggest to the audience that he is going out. The different shot inside his car on the streets are used again to represent his freedom and shows how he rides solo, as he is driving fast down the streets alone.



As he enters the night club, the audiences see many attractive women dancing around. We get a close up of a girl who immediately shows interest in him. This emphasises the effect he has on the club and the effect of being single ‘riding solo’. As he walks past, we see two girls on a iPad and at the top it quotes “Plenty of Fish “which suggests that there are many other girls around, and its easy to move on.

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