Music analysis – Jay Sean Down Ft. Lil Wayne

The video that I am going to analyse using Goodwin’s points Jay Sean “Down” featuring Lil Wayne. The video starts off with a close up of a rose which is focused with the background blurred which immediately indicates romance. The spilling of the glass onto the rose suggests something has gone wrong in the relationship as we can see when Jay Sean tries comfort the lady. The blue tint in the video follows throughout the video to make the visuals stand out, this is due to because the video is less lightened at the background of the video as it is quite dark, but with the artist the lighting is well lit.

As the shot follows the glow effect carries on travelling from the light towards the ballroom to add a modern feel to the video. As the glow travels the audience can tell that the video is now set in a party scene. The people inside the ballroom are mostly wearing a dark/black clothing with bright white LED lights shining downwards which make these people stand out. As soon as the door opens Jay Sean is wearing a white shirt, the audience can quickly identify him as he stands out from the crowd.

The video uses colour to make references to the mood so when it changes from blue to pink it shows love supporting the narrative. Simple actions like Jay brushing off his jacket could indirectly be an attempt at him 'brushing' off the touch of other girls, and he is loyal for the one girl in particular.

The blue glow returns again when he find the girl he was looking for, and the colour of the scene change back to dark and blue which indicates the love of these two couples. When she walks away he follows her indicating he wants her even though there are other girls. The lyrics fit exactly with the actions he does.

During the video ‘Cash Money’ logo is projected on the walls inside the ballroom, this is a clever way to advertise the record label, as Jay Sean and Lil Wayne are both from the same label. As the video ends the audience see Jay Sean and Lil Wayne shake hands which shows us these two are also friends, not just colleagues from the same record label.