Evalutation One

Frame 1 – in this shot we have shown the artist from a high angle as he raps and is taken outdoors, as most music rap videos are taken outside. In this location the artist is leaning back on a fence and is rapping towards the camera. We have taken 3 different shots at this same position of the artist as we can have quick cuts across the video. We have also chosen this location as it suits our music as it is gloomy and cold; this makes the music video fit in with the music itself.

Frame 2 – in this shot we have taken the video shoot at night, using natural street lighting and car headlights. We have out focused the background and focused into the artist rapping but as he raps we have chosen to focus and out focus the artist to make it appealing.

Frame 3 – this is the shot of the second artist that is featuring in the song. As this artist has a quicker flow in rap, we have chosen to have taken many different shots from the same position, so we can have very quick cuts on the video as it will flow with the music beat.

Frame 4 – we have taken a shot in the night of oncoming cars, and we have out focused the camera which provides the video as a lens flare effect. This was taken as one of our fillers for the music video.

Frame 5 – in this shot it was a tracking camera shot from the first artist into the second artist. We have edited this in a fast pace as the tempo of the second artist gets much faster than the previous. This shot is a close shot, as many of the other shots of this artist were a median or long shot.

Frame 6 – this was our most successful shot during our music video. There is a small narrative as the rap goes on. In this frame we have put two actors at the background and the music artist sitting on the bench. I have focused into the artist but not the actors making it effective and stand out more. The lighting in this shot was natural source of light – sun.

Frame 7 – this shot was mainly taken for the wonderful lighting we have used. As looking at many different music videos, the most effective source of shots/edits is the different types of lighting shot. For example in the music video by Tyga – I’m Gone – uses amazing lighting techniques to create effectiveness to the video.                                                                                                                           

Frame 8 – the second artist is rapping behind a graffiti filled wall, which make our music video fit into the conventions of rap genre. We have taken different shots of the same location to have fast pace cuts and editing during our music video.

Frame 9 – this is the close up of what the main artist is writing, which is a sort of narrative to the audiences. It is also a very clever shot as it contains the lyrics being said by the rapper.

A Shot that shows a link between the lyrics/music and the visuals -



In this shot the main artist lip synching and the visual has a very close relationship, when the artist says ‘’I’m sorry for the hearts i have broken’’. Which in the background we see a couple having an argument – which goes closely with the visuals and they link together.



A Shot that amplifies the way the record company want to represent the artist

This is a close up shot of the artist rapping straight to the camera and the locations used in this shot will show how the record company wants to promote the artist. Many rap music videos are taken outdoors which follows the rap music conventions. Having close relationship through videos with the fans will enable to promote the album even more.

 

A shot to show how the video depicts its own genre.

Through many different research being done on the rap genre, we have found out that many of the rap artists wear a snap back (hat) and look casual. In this shot we have our artist leaning on the back of a fence and rapping. This shot follows our conventions of the rap genre, as our props and costumes fit into the genre. on the side we have our artist (Moonz OutKast) and a famous artist (Tyga) - both of them follow the conventions of the rap genre. Research has helped me and my partner follow these essential conventions. 







A shot that demonstrates the use of lighting

In this shot we have showed off our different lighting skills we have gained from a lot of practice  In this shot we have recorded this clip at night, which enabled us to use the lighting effectively. I have recorded the artist and kept focusing the camera in and out which made the lighting effect look more effective. We used a variety of different shots which made us use both natural lighting at daytime and street lighting at night.


A shot that demonstrates the use of the camera

Throughout my music video I and my partner have decided to have many different types of camera shots. As our music genre is rap, we had to make sure we had many different close shots of both of the artists. One of our most successful shots throughout our music video was when the second artist came into the front – we used a tracking shot from the first artist to the second artist. When we edited this shot, we made sure that the movement to the next artist was fast – we achieved this by cutting the tracking movement and adding a fast effect.  

A shot that shows intertextual reference

One of the shots in our music video was inspired by me when watching ‘Good Intentions’ by Dappy. One of the shots is when Dappy is walking towards the camera as the camera goes backwards. We have done a similar shot to this at the beginning of the music video. This shot has inspired me and my partner because it looks very effective as artist is walking towards the camera, and looking straight at the camera – having a close relationship with the viewers. 

A shot that demonstrates the use of Mise - en - scene

Throughout our music video we have two types of different narrative going on. The first is when the artist talks about the loss of his brother, and the second narrative is when the artist talks about the ‘hearts’ he has broken. For the second narrative we have included the artist in the frame as well as the two couples having an argument behind the artist. We have located both of the narrative outdoors which makes it more realistic and shows the audience what type of character our artist is. According to our research we have found out that rap videos contains small segments of different narrative which goes with the visual and lyrics. This is why we have included two different small narrative throughout our music video.




A shot which demonstrates something which shows you have watched other music videos

This is another shot from ‘’Good Intentions’’ by Dappy which is repeated in many rap videos. The crossing over of the artist by fading two different shots into one frame. Me and my partner have decided to this part of editing for the second artist, as the rap tempo is faster than the first artist.